About GenRight

GenRight is short for Genuine Ideas Engineered Right. We are committed to building the best and most innovative products for the true off-road enthusiast and believe people want to buy high-quality, well-designed products to take their Jeep or Ultra4 racing vehicle to the next level. Our business philosophies are based on quality, confidence and unmatched attention to detail.

The accelerated R&D that goes into our Ultra4 racecar each year trickles down into all of the products we offer. In the KOH race, every pound, every second and every detail can mean the difference between a win and a DNF, or even between life and death. This means we’re constantly pursuing the most cutting-edge technology and developing better ways to get our rig—and yours—through the toughest trails. Our American-Made products have been featured in every off-road magazine and on Xtreme 4x4, Pirate4x4 and Four Wheeler TV shows since 2006. Watch GenRight Videos.